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Blog beauty tips


The Korean beauty scene is a fast-evolving, innovative community with consumers demanding the latest and the best in Kbeauty ingredients. This pressure from the public means that the Korean beauty industry is constantly looking for promising new compounds to add to their products. Many of the latest  trendy skincare ingredients had origins in or became popularized globally through KBeauty products.

Some of these fantastic ingredients may be unfamiliar to Western consumers but come with some amazing skin benefits! While some of these unique ingredients might seem intimidating at first glance, you might, like thousands of other skincare enthusiasts, find that you can’t stop putting snail slime or bee venom on your face!

Tiger Grass (Centella Asiatica)

This healing herb calms inflammation and speeds wound healing while soothing and hydrating the skin. Known as “tiger grass” because tigers are known to roll in the herb after being injured, centella asiatica has become one of the trendiest KBeauty ingredients. With its high antioxidant and amino acid content, this soothing herb is perfect for damaged, blemished, or irritated skin. 

Discover the Centella collection here


Many, many Korean anti-aging skincare products contain ginseng. Known as the “man root” due to its branching roots that look like legs, ginseng has been used for centuries as a health-boosting medicinal herb. It is a very potent antioxidant, which reverses and protects against damage to the skin from free radicals. It boosts circulation, fights inflammation, and contains brightening compounds for smooth, luminous skin. Although ginseng is a must-have in Korean anti-aging products, this miracle herb is beneficial for any skin type.

Discover the Ginseng Collection here


This resin-like substance is used by bees to build their hives and honeycomb and to keep unwanted germs and bacteria out of the hive. It is naturally antibacterial, anti-fungal, and anti-inflammatory, and also helps to speed the rate of healing. In ancient times, propolis was often used to treat wounds. Today, it’s a popular and naturally beneficial ingredient in skincare.

Discover the Propolis and Honey Collection here

Snail Filtrate

The slimy goo that lubricates and heals snails’ bodies as they leave trails across your garden also happens to be an amazing healing ingredient in skincare. Snail mucin, or snail filtrate, contains naturally occurring alpha hydroxy acids that resurface and brighten skin, while natural moisturizing compounds and amino acids nourish and hydrate your skin, increasing elasticity and luminosity.

Snails are not killed during the process of harvesting the mucin, and our brands have developed cruelty-free ways of obtaining the slimy goodness from the snails without stressing them. However, we understand the concern -- do check out our Vegan section on NIASHA!

Discover the Snail Mucin Collection here