Our Values

Our Values

At NIASHA, we believe in a conscious approach to skincare. Figuring out your skin concerns, understanding the products you need, and using effective skincare is essential to achieving your skincare goals. We're here to guide you while providing you with a vast choice of the best Korean skincare.

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Why Korean Beauty?

Our Founder Anna discovered Korean skincare in 2015 after her mother returned from a trip to Soul. After trying a few sheet masks (a never-seen-before product back in the day), Anna was so impressed she decided that everyone should have access to these revolutionary products. That's how NIASHA opened its' online doors in 2016. Soon it was clear that sheet masks were not the only products Korea could offer. The never-ending innovation, gentleness of formulas, affordable prices, new star skincare ingredients, variety of textures, and unique approach to the skincare ritual made Korea the trendsetter in modern skincare. Today, we are proud to work with the hottest KBeauty brands and provide our customers with a vast choice of the best skincare to tackle their skin needs.

Environmental Efforts

We invest a lot of effort to make our business as environmentally friendly as possible and constantly look for ways to improve. So far, our focus has been on the packaging, and here is what we achieved: Our carton delivery boxes are 100% recyclable. Additionally, we avoid styrofoam and only use biodegradable fillings made out of corn - they are environmentally safe to use and dissolve in water. Our scotch tape is biodegradable, and we print our logo sticker with Soy ink. If we ship products made of glass or exceptionally fragile items, we use one layer of bubble wrap to protect the products from leakage and breaking.

Kbeauty School

Our goal is to help you comprehensively establish your daily skincare routine, so we created our KBeauty School section. Start with an overview of all the steps you should take to develop a routine in our "Start Here" guide. The Skin Quiz will help you understand your skin type and concerns, and our Routine Builder will allow you to compose your personalized beauty ritual if you feel a bit lost in choosing products. Get answers to all your potential questions in our Skincare Q&A and of course, keep an eye on our Blog, where we regularly publish the most exciting topics on all things skincare.