INTO THE BRAND: dear, KLAIRS
If you’ve ever gone online and searched for the “best k-beauty products”, there’s a very good chance you’ll find at least one product by the well-loved brand, Klairs (also known as “Dear, Klairs”). There’s a lot to like about this brand, but most people who have tried their products will tell you that that they just work.
Perhaps that reaction can be expected from a brand that forgoes trendy ingredients and massive product lines. Their slogan, “simple, but enough” sums up their philosophy on skincare: basic, simple, and gentle. Even people with the most sensitive skin can benefit from their apothecary-style skincare, as they don’t contain common irritants like colorants, alcohol, parabens, and artificial fragrances.
Their packaging is a reflection of their take on skincare. Simple bottles and containers with labels that list key ingredients, and descriptions that tell you exactly what the product is meant to do. 
Besides using high-quality, natural ingredients, the brand is also animal cruelty-free, and very close to vegan (a couple of their products use beeswax or honey). As well as getting good-for-your-skin products, you can also feel good about supporting an environmentally-friendly brand.
Klairs fans are serious in their support of the brand. After all, the cornerstone of their product development is customer feedback. The name, “Dear, Klairs” was envisioned as a love letter to a girl who struggled with her skin. Instead of developing formulas based on trends within the industry, they focused on improving their existing products by listening to what customers were saying. They’ve reformulated and adjusted the volume of products, and have even tweaked their packaging to be more eco-conscious, as per the feedback they received.
Their product lines are also surprisingly easy to navigate, which is nice considering how overwhelming the k-beauty skincare industry can be. Here is an overview of their main lines:
- Blue Line - anti-aging and soothing products
- Freshly Juiced Line - brightening products
- Rich Moist Soothing Line - moisturizing and soothing products
- Supple Preparation Line - cleansing and hydrating products
- Gentle Black Cleansing Line - non-irritating deep cleansing products
- Be Clean - natural soaps for the face and body
- Makeup
Want to try one of their products? Here are some of their most popular ones:
1. Klairs Gentle Black Deep Cleansing OilCleansing oils can be tricky if you have sensitive skin. This is a super gentle and mild oil that will wash out impurities, makeup, and excess oil, while moisturizing. A mix of oils like black sesame oil and black currant seed oil boast antioxidants that protect your skin while you cleanse. Use it daily as part of your double-cleanse routine.
If you would like to use a vitamin C product but have avoided it in the past because of your sensitive skin, this is a good one to try! Its gentle formula contains 5% vitamin C, and excels in anti-aging and brightening. Whether you’re looking to fade some sun spots or smooth out fine lines, you’ll be able to use this without fear of irritation.
3. Klairs Midnight Blue Calming CreamIf you could describe your skin as “inflamed”, “irritated”, or “angry”, this is the cream you’ll want to try. Klairs uses two hard-hitting ingredients that are known to calm and soothe skin: guaiazulene (extracted from chamomile oil), and centella. Use it if your skin is stressed, inflamed from a breakout, or even if you’ve gotten a little too toasty in the sun. It can also be used as a daily moisturizer to keep redness at bay.
4. Klairs Supple Preparation Toner
This is just about everyone’s favourite Klairs product. Why? It does exactly what you need a good toner to do. It helps to clean off any dirt or excess oil left after cleansing, balances the pH of your skin (which will keep your skin from getting too dry or too oily), and prepares your face for the rest of your skincare routine. All this, while giving your skin a good dose of hydration.
Sometimes it’s fun to experiment with exciting and trend-setting products, but in the end, what we need is skincare that works. Klairs products have been formulated with feedback from real people, and created to make skin look and feel healthy from the inside out.