Privacy Policy

Privacy Policy

At niasha.ch, we are dedicated to helping you discover the best of K-Beauty and enjoy a seamless shopping experience. To achieve this, we provide engaging content and, where legally appropriate, collect certain data to enhance your experience.

This Privacy Policy outlines how niasha.ch (referred to as “the Site” or “we”) gathers, uses, and discloses your personal information when you visit or make a purchase from our website. It also highlights the options available to you regarding the use of your data.

 


 

SECTION 1 – HOW AND WHAT INFORMATION WE COLLECT

When you visit niasha.ch, we collect various types of information to enhance your shopping experience, improve the functionality of our Site, and provide personalized services. This information also enables us to communicate with you effectively, comply with legal obligations, and protect the rights and safety of NIASHA, our users, and others.

This section explains the types of information we collect and the methods we use to gather it.

WHAT INFORMATION WE COLLECT

Personal Information

We collect personal information directly from you when you create an account, subscribe to our newsletter, or make a purchase (or attempt to do so) on our Site. This includes:

  • Basic Contact Details: Name, address, phone number, and email address.

  • Order Information: Name, billing address, shipping address, payment details, email address, and phone number.

  • Account Information: Username, password, and responses to security questions, date of birth (if applicable)

  • Shopping Information: Items you view, add to your cart, or save to your wishlist.

  • Customer Support Information: Any details you provide when contacting us, such as inquiries or feedback.

If you purchase a gift or send an order to someone else, we collect the recipient’s name, delivery details, and contact information to fulfill the transaction.

Note: Certain features of our Services may require personal information. You can choose not to provide this information, but this may limit your access to some functionalities.

Technical Information

We automatically collect data about your device and browsing behavior to understand how you interact with our website and optimize your experience.

  • Device Information: Includes device type, operating system, settings, unique identifiers, and crash data. This helps us diagnose technical issues and improve functionality. The data collected may vary depending on your device (e.g., Mac, PC, iPhone, or Android) and its settings. For more details, refer to your device manufacturer’s or software provider's privacy policies.

  • Log Data: Includes information like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. It also tracks activities such as interactions with the “Search” button and other Site features.

Sensitive Information

We do not collect any sensitive information about you. This includes data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, union membership, health, or sexual orientation. If such information is communicated to us in any way, it will be promptly deleted.

HOW WE COLLECT INFORMATION

1. Direct Collection

We collect information directly from you when you:

  • Sign up for an account, make a purchase, or use our Services.

  • Communicate with us via email, chat, or contact forms.

2. Cookies

Cookies are small text files stored on your device that help us personalize your experience, track site usage, and analyze traffic.

  • Session Cookies: Temporary and deleted when you close your browser.

  • Persistent Cookies: Remain on your device until they expire or are manually deleted.

We use cookies for core functionalities, analytics, and marketing purposes. For details on the cookies we use as part of our Shopify-powered store, see the Shopify Cookie Policy.

You can manage or disable cookies through your browser settings, but this may affect certain features of the Site.

3. Third-Party Interactions

We may collect additional information about you through interactions with third parties, including:

  • Service Providers: Companies like Shopify that support our Site.

  • Payment Processors: Services that collect and process payment information (e.g., credit or debit card details, billing address) to complete transactions.

  • Online Tracking Tools: Third-party technologies such as pixels, web beacons, or cookies used to collect data when you visit our Site, interact with our emails, or engage with ads.

Any information we obtain from third parties is treated in accordance with this Privacy Policy. However, we are not responsible for the accuracy of data provided by third parties or their policies and practices. For more details on Third-Party Interactions, see Section 5 below.

 


 

SECTION 2 – HOW DO WE USE INFORMATION

We use the information we collect to ensure the functionality and quality of our services and to enhance your shopping experience. Below is a summary of how we use the information:

Order Information

We collect and process Order Information to:

  • Fulfill orders: Process your payment, arrange for shipping, and provide you with invoices or order confirmations.

  • Identify you: Recognize you when you use the Site and ensure smooth processing of your transactions.

  • Communicate with you: Share updates, respond to inquiries, and provide relevant support.

  • Detect and prevent fraud: Screen orders for potential risks or suspicious activities.

  • Provide personalized offers and updates: Send information about products, services, or promotions in line with your preferences, such as newsletters or targeted advertisements.

Device Information

We use Device Information to:

  • Enhance security: Monitor and screen for potential risks or fraud, particularly through IP address analysis.

  • Improve the Site: Generate analytics about how customers browse and interact with the Site, allowing us to optimize user experience.

  • Evaluate marketing efforts: Assess the effectiveness of our campaigns to better 

 


 

SECTION 3 – DATA RETENTION AND DISCLOSURE

Data Retention

We retain your personal data for durations that comply with legal obligations or are proportionate to the purposes for which the data was collected. In certain cases, retention periods reflect NIASHA’s legitimate business interests.

We conduct regular reviews of the information we hold. If retention is no longer justified by legal or business requirements, or if you exercise your right to modify or delete your data, we will securely erase the information.

The retention period depends on the nature of your relationship with NIASHA, whether as an active customer, inactive customer, or prospect:

  • Prospects: Personal data collected for marketing or prospecting purposes is retained for a maximum of 3 years from the date of collection.

  • Active Customers: Data necessary for the management of your account and services is retained for the duration of the contractual relationship.

  • Inactive Customers: Data related to contract execution, such as account details, orders, and invoicing, is retained for 10 years after the end of the contract. All other data, such as identification and contact details, is retained for up to 3 years from the date of your last interaction with us.

After these periods, the data will be anonymized and retained exclusively for statistical purposes, without being used for commercial activities.

Cookie Data Retention
Browsing data collected via cookies that you have authorized is retained for a limited time, not exceeding 13 months.

Data Disclosure

We may share your personal information in the following circumstances:

  1. With vendors or service providers: We may disclose your information to third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

  2. With business and marketing partners: We may share your information with our business and marketing partners, including Shopify, to support personalized advertising and marketing efforts. These partners will use your information in accordance with their own privacy notices.

  3. With your consent: We may disclose certain information when you direct, request, or consent to such disclosure, such as for shipping products, or through the use of social media widgets or login integrations.

  4. With affiliates: We may share your information with affiliates or within our corporate group for legitimate business purposes, including for the operation of our Services.

  5. In connection with business transactions: In the event of a business transaction such as a merger, acquisition, or bankruptcy, your information may be disclosed as part of the transaction process.

  6. For advertising and marketing purposes: We may share personal information for the purposes of advertising and marketing, including the sharing of information with third-party advertising partners such as Facebook, Instagram, TikTok, and Google to provide targeted ads and track user engagement.

Your information will only be disclosed in accordance with this Privacy Policy, and we take appropriate measures to ensure its protection in all circumstances.

In the event that NIASHA is involved in a merger, acquisition, or any other form of asset transfer, we are committed to maintaining the confidentiality of your personal data. We will notify you before your data is transferred or subject to new privacy practices.

Categories of Personal Information Disclosed

Over the past 12 months, we have disclosed the following categories of personal information for the purposes outlined above:

  • Identifiers: Basic contact details, order and account information.

  • Commercial information: Order information, shopping details, and customer support data.

  • Internet activity: Usage data, including browsing history and interaction with the Site.

Sharing and "Selling" of Information

We may share or "sell" (as defined by applicable law) your personal information for advertising and marketing purposes. This includes sharing identifiers, commercial information, and usage data with partners such as Shopify and advertising platforms like Facebook, Instagram, TikTok, and Google.

 


 

SECTION 4 - TRACKING

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 


 

SECTION 5 – THIRD PARTIES

Our store is hosted on Shopify Inc., which provides the e-commerce platform we use to sell our products and services. Your data is securely stored on Shopify’s servers, protected by industry-standard safeguards. Learn more about Shopify’s privacy practices in their Privacy Policy.

We also work with trusted third-party providers to perform services such as payment processing, delivery, analytics, and customer support. These providers access your data solely to fulfill these tasks and must comply with strict confidentiality agreements. Certain providers, like payment gateways, have their own privacy policies governing how they handle your data.

If a provider operates outside your jurisdiction, your data may be subject to local laws, such as U.S. legislation in the case of U.S.-based services. Once you leave our website or interact with third-party platforms, this Privacy Policy no longer applies.


PAYMENTS

PayPal
We use PayPal to process payments. If you choose PayPal as your payment method, your data will be shared with PayPal.
PayPal Privacy Policy

Shopify Payments
We process debit and credit card payments through Shopify Payments, which uses Stripe, Inc. If you choose this method, your data will be shared with Stripe.
Stripe Privacy Policy

PostFinance
We process e-payments and PostFinance Card payments via PostFinance Ltd. If you select this method, your data will be shared with PostFinance.
PostFinance Privacy Policy

TWINT
We accept TWINT, a mobile payment method provided by TWINT AG. If you choose TWINT as your payment method, your data will be shared with TWINT to process the transaction.
TWINT Privacy Policy

Powerpay (MF Group AG)
We offer payment by invoice through Powerpay, a service provided by MF Group AG. If you choose this option, your data will be shared with MF Group AG for billing and credit check purposes.
MF Group AG Privacy Policy


ADS AND ANALYTICS

Google AdWords
We use Google AdWords for online advertising and conversion tracking. When you visit our site via a Google ad, a cookie may be placed in your browser to help us track website performance, such as purchases or registrations originating from the ad.
For more information, see Google's Conversion Tracking Policy.

Meta (Facebook and Instagram)
We use Facebook Ads for advertising and conversion tracking. A cookie may be placed in your browser to track interactions such as purchases or registrations. Additionally, we may use Facebook’s “Custom Audiences” to display ads based on prior visits to our website.
Meta Privacy Policy

Google Analytics
We use Google Analytics to analyze how users interact with our website, helping us improve functionality and communication. Google collects anonymized data through cookies and other usage tracking technologies.
Google Analytics Privacy Policy

TikTok
Our website uses TikTok’s advertising platform and conversion tracking to understand how users interact with our site after seeing or engaging with our ads on TikTok. TikTok places cookies on your browser to gather statistical data, including completed purchases or other interactions. This helps us refine our ad targeting and measure campaign performance.
For more information on TikTok’s data practices, visit TikTok’s Privacy Policy.


APPS AND USER GENERATED CONTENT

Content Commenting
We use a third-party app from Yotpo to enable product reviews. When leaving a review, you may need to provide your name and email. Yotpo’s privacy practices govern the handling of your data.
Yotpo Privacy Policy

Back-in-Stock Notifications
If an item is out of stock, you can request an email notification when it becomes available again. This service is provided by Klaviyo, our email automation provider.
Klaviyo Privacy Policy

Wishlist
When you add items to your wishlist, the information is processed by Swym, a third-party app. If you are logged in, your wishlist is saved to your account; otherwise, only log data is shared.
Swym Privacy Policy

Newsletter and Transactional Emails
By subscribing to our newsletter, you consent to receive emails containing promotional or commercial content. In addition, we use Klaviyo, our email automation provider, to send essential informational emails related to your orders, such as order confirmations, fulfillment updates, and other transactional communications.
Klaviyo Privacy Policy


SHIPMENTS & DELIVERY

We work with Swiss Post as our logistics provider to handle shipments and deliveries. To facilitate the delivery of your orders, we share the necessary personal data such as:

  • Name,

  • Shipping address,

  • Contact information (e.g., email address, phone number), and

  • Any relevant order details.

This information is used exclusively for the purpose of delivering your orders and fulfilling contractual obligations. For more information on Swiss Post’s privacy practices, please review their Privacy Policy.

SOCIAL PLUGINS AND CLICK-THROUGH URLS

Social Plugins

Our website includes social media plugins (e.g., Facebook, Twitter, Pinterest, TikTok) to enhance user interaction. When you engage with these embedded plugins, your browser establishes a direct connection with the respective platform. This interaction may result in the sharing of browsing data or profile information with the provider, depending on your settings.

To understand how these platforms handle your information, we encourage you to review their privacy policies:

You can block third-party cookies in your browser settings to prevent data collection by these plugins. Please note, however, that doing so may impact certain website features.

Click-Through URLs

In some campaigns, we use click-through URLs to monitor engagement with linked content. These links pass through a tracking server before taking you to the final destination. If you prefer not to be tracked, you can avoid clicking on such links.

 


 

SECTION 6 – SECURITY

We are committed to safeguarding your personal information. To ensure your data is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed, we employ reasonable precautions and adhere to industry best practices.

If you provide us with “sensitive” information, such as credit card details, this data is encrypted using Secure Socket Layer (SSL) technology and stored with AES-256 encryption. While no method of transmission over the Internet or electronic storage is completely secure, we comply with PCI-DSS requirements and implement additional widely recognized industry standards to enhance data security.

We encourage you to take steps to protect your personal information as well, such as choosing strong passwords and keeping your login details confidential. If you believe your personal information has been compromised, please contact us immediately.

 


 

SECTION 7 – CONSENT AND AGE OF CONSENT

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for delivery, or return a purchase, we assume that you consent to our collection and use of this information for the specific purpose for which it was provided.

If we request your personal information for a secondary reason, such as marketing or promotional purposes, we will either ask for your explicit consent or give you the opportunity to decline.

By using this site, you confirm that you are at least the age of majority in your place of residence. If you are a minor, you represent that you have obtained consent from a parent or guardian to use this site. We do not knowingly collect personal data from individuals under the age of consent as defined by the laws of their jurisdiction.

 


 

SECTION 8 - CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. We encourage you to review it periodically. Changes and clarifications will take effect immediately upon being posted on the website. In the event of significant updates to this policy, we will notify you through a prominent notice on the website or by other means to inform you of the changes, ensuring that you are aware of what information we collect, how we use it, and under what circumstances, if any, we may disclose it.

 


 

SECTION 9 – YOUR RIGHTS

We are committed to providing you with simple and meaningful choices regarding your information. Under the Swiss Federal Act on Data Protection (FADP), you have the right to access, correct, update, or delete the personal information we hold about you. If you have a NIASHA account, you can also edit your profile information at any time. You can request to close your account whenever you wish.

To exercise any of these rights or if you have any concerns regarding your personal data, please contact us using the details provided below.

 


 

SECTION 10 - QUESTIONS AND CONTACT INFORMATION

If you would like to access, correct, amend, or delete any personal information we hold about you, register a complaint, or simply require more information, please contact our Privacy Compliance Officer at info@niasha.ch

You may also reach us by mail at:

NIASHA SARL
Chemin de Béguex 12
1816 Chailly-Montreux
Vaud, Switzerland

Effective of 03.02.2025

Montreux, Switzerland